» Corporate Greenwashing

Green Marketing

Environmental concerns are growing and the related awareness is developing globally. So, there is a need to evolve comprehensive green marketing plans to obtain competitive advantages for businesses. The marketing plans would form an important plank on which all green investing would rest. The advantages of doing this are inherent in [...]

My New Favorite Ad on Global Warming

I discovered this ad for FightGlobalWarming.com on the Wash. As you might imagine, opinions on it have been mixed, but I like it, for reasons which are just as unsettling as the ad itself. I firmly believe that the baby boomer generation must face up to its staggering selfishness, which has saddled its [...]